A sound corporate strategy helps you to fully exploit your company's potential and respond constructively to changes in market conditions.
Before you can develop a strategy, you need to know what you want to achieve. To put it in terms of a picture: If the goal is to climb the top of a mountain, then the strategy is the way there. Who does not know his destination, can not take the right path.
When the goal is set, think about how you can best achieve it. The most promising strategy is to build on existing strengths.